Just as we were achieving extraordinary progress in reducing youth use of cigarettes, we face a new crisis. There’s a public health emergency unfolding right before our eyes—and the cause couldn’t be clearer. E-cigarettes are hooking a new generation of kids, thanks to thousands of kid-friendly flavors, slick marketing, and massive doses of nicotine. This dangerous epidemic is putting millions of kids at risk and threatens decades of hard-fought progress in reducing youth tobacco use. With kids returning to school, it’s critical for principals to know about the dangers of e-cigarettes and how they can get involved in the fight to reverse the youth e-cigarette epidemic and continue driving down youth tobacco use.

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