In the age of school choice, Bethlehem Area Superintendent Joseph Roy knows parents shop around before enrolling their children. These days, schools need to sell their product to parents, Roy said. That’s why the Bethlehem Area SD will spend almost $75,000 over the next two years on branding and promoting the district’s 22 schools. 
Allentown Morning Call, July 14, 2017 (Subscription may be required.)
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